haines golden treatment1Before it became illegal to lie on the package label, this “cure” for alcoholism was called “Golden Specific” – later changed to “Golden Treatment” when the law went into effect.  Dr. James Wilkins Haines of Cincinnati, Ohio claimed his medicine was endorsed by the Women’s Christian Temperance Union and that by merely slipping a bit of it into the husband’s cup of coffee in the morning, the wife could cure him of his taste for alcohol.  According to Haines’ ads it was possible to cure one’s alcoholism in 24 hours!  (Click to enlarge the image)

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